Field guides
Press-release distribution & contact protection
No-fluff notes on getting real results from press releases — and keeping the spam out of your inbox.
How to prevent spam from reaching your email during press release distribution
Your contact email is the most harvested field on a press release. Here's how to protect it without becoming unreachable.
Read guideHow to get the best ROI from your press release distribution
Reach is vanity. Replies are ROI. Where press-release returns actually come from.
Read guideCan you distribute a press release without your contact email?
You need a reachable contact. You don't need a harvestable one. The difference matters.
Read guide5 tips to get qualified leads from a press release
A press release can be a lead source — if you design the contact path on purpose.
Read guidePress release "Media Contact" section: everything you need to know
The media-contact block is the most copied — and most abused — part of any release. Get it right.
Read guide10 surprising benefits of press release distribution
The pickup is the obvious win. These ten are the ones teams leave on the table.
Read guide